Betting sign up offers

Cheltenham Sign Up Offers for 2021

T&Cs apply | Wagering and T&Cs apply | Commercial content | New Customers Only | 18+

The Cheltenham Festival is the biggest betting meeting of the year and a good opportunity for bookmakers to introduce Cheltenham sign up offers. The fixtures take place from March 16th to March 19th in 2021 when there will be plenty of Cheltenham offers.

Best Cheltenham Sign Up Offers & Promotions 2021

Bookmaker Cheltenham Sign Up Offers Claim the Bonus
William Hill

Logo William Hill

Bet £10 Get £30 in free bets

Coral Logo

Bet £5, Get £20 in Free Bets
Ladbrokes Logo
Bet £5 Get £20
Paddy Power
Logo Paddy Power
£20 Risk-Free Bet & Get £5 on Same Game Multi Bet
logo Betfred
Bet £10 Get £30 in Free Bets + 60 Free Spins
Logo Unibet
Money Back as a Bonus Up to £40 if Your First Racing Bet Loses+ £10 Casino Bonus
Betfair logo
Up to £100 in free bets


Matchbook logo

0% Commission on All Sports for 30 days

William Hill Bonus T&Cs:

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions applySee full T&Cs

Coral Bonus T&Cs:

18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply

Ladbrokes Bonus T&Cs:

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply. T&Cs apply

Paddy Power Bonus T&Cs:

New customers only. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund is £20. Only deposits made using Cards or Apple Pay will qualify. £5 Same Game Multi free bet will be available to claim from the promotions hub after the qualifying bet has been settled & will be valid for 7 days. T&Cs apply.

Betfred Bonus T&Cs:

18+.New UK & NI customers only. Promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 7 days of registration. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry Full T&Cs apply

Unibet Bonus T&Cs:

18+ New customer only. Min deposit £10. Money back as bonus if first racing bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the racing bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit for full T&C's.

Betfair Bonus T&Cs:

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply

Matchbook T&Cs:

18+. New Customers Only. Sign-up and get 0% commission on all sports for 30 days. Users must Enter Bonus Code ‘COMMFREE’ to avail of the offer. Only open to users who deposit via debit or credit card. T&Cs apply.

How to Get the Sign Up Offer?

Cheltenham sign up
sign up with Cheltenham

Types of Cheltenham Betting Offers

The current and upcoming Cheltenham offers are available in the following categories:

Cheltenham Free Bets

At the time of writing, there are no specific Cheltenham free bets but bettors can use free bets credited as part of a bookmakers welcome bonus. A number of major UK-facing online sportsbooks promote a welcome offer that credits bonuses in the form of free bets.

As these free bets can be used on races at the Festival, they could be described as Cheltenham sign up offers. These bookmaker welcome offers are subject to the following Terms & Conditions:

  • New customers located in the UK aged 18 and older.
  • No deposit, match deposit or match bet bonus.
  • Minimum deposit required.
  • Qualifying deposit or qualifying bet at specified odds or bigger.
  • Wagering requirements to release the bonus.

Bookmaker free bets can be used across the sports betting product which includes Cheltenham. There could be free bets as part of Cheltenham promotions near the 2021 meeting.

Cheltenham Betting Offers

Cheltenham Non-Runner/No Bet

Ante-post betting on Cheltenham is very popular. Bookmakers issue odds for the major championship races almost a year in advance. Ante-post rules mean if a backed horse is withdrawn, the bettor loses the stake.

Ante-post odds can be generous and horses could have much bigger ante-post odds than on the day of the race. After key trials and prep races bookmakers make changes to the odds for some horses in their ante-post lists.

In the weeks leading up to the meeting, leading bookmakers introduce the Cheltenham Non-Runner/ No Bet concession. This means that if a backed horse is taken out of a specific race before the day of the race it counts as a non-runner for betting purposes and bookmakers return the stakes.

Initially, the concession may apply to the major championship races and graded races but it is extended to all 28 races over the four days of the meeting, including the handicaps.

Cheltenham Money Back

Bookmakers offer money-back concessions on a regular basis but not usually as part of Cheltenham sign up offers. There are usually a number of Cheltenham money back offers which usually come in the form of a free bet.

A leading UK online operator refunds stakes usually up to £25 if the backed horse finishes second behind the Starting Price favourite. There are generally no wagering requirements and odds restrictions which means the free bet can be used freely at Cheltenham.

Enhanced Offers

There are a number of enhanced offers with UK bookmakers, which apply to single and accumulator bets. Before and during Cheltenham, some bookmakers will offer odds boosts on some Cheltenham favourites.

There are also enhanced trebles which offer enhanced odds for winning bets. There have been examples of bookmakers enhancing odds on selected horses as part of their Cheltenham sign up offers. The extra returns can be paid in the form of free bets.

Cheltenham Festival Existing Customer Offers

The four types of offers described above will be introduced for Cheltenham. Bookmakers have begun to introduce non-runner/no bet and some are offering enhanced odds for a number of selected runners. The Best Odds Guaranteed (BOG) promise will also apply during the meeting. This means if a bettor takes a board price and the Starting Price is different bets will be settled at the best odds.

Cheltenham Races

The Cheltenham Festival in 2021 takes place from Tuesday, March 16 to Friday, March 19. Here is the programme for the four days of the meeting:

Cheltenham Day 1

Tuesday, March 16 Race Distance Type
13.30 Sky Bet Supreme Novices’ Hurdle Race 2m abt ½f Hurdle
14.10 Arkle Challenge Trophy Steeple Chase 2m Chase
14.50 Ultima Handicap Steeple Chase 3m abt 1f Chase
15.30 The Unibet Champion Hurdle 2m abt ½f Hurdle
16.10 Mares’ Hurdle Race 2m abt 4f Hurdle
16.50 Juvenile Handicap Hurdle (Grade 3) 2m abt 4½f Chase
17.30 National Hunt Steeple Chase Challenge Cup (Grade 2) 3m abt 6f Chase

Cheltenham Day 2

Wednesday, March 16 Race Distance Type
13.30 Ballymore Novices’ Hurdle 2m abt 5f Hurdle
14.10 Festival Novices’ Steeple Chase (Grade 1) 3m abt ½ f Chase
14.50 Coral Cup (Grade 3) 2m abt 5f Hurdle
15.30 The Betway Queen Mother Champion Chase (Grade 1) Abt 2m Chase
16.10 Glenfarclas Cross Country Chase 3m 6f Chase
16.50 Grand Annual Handicap Chase Challenge Cup (Grade 3) 2m abt ½f Chase
17.30 Champion Bumper (Grade 1) 2m abt ½f Bumper

Cheltenham Day 3

Thursday, March 16 Race Distance Type
13.30 Marsh Novices’ Chase (Grade 1) 2m abt 4f Chase
14.10 Pertemps Network Final Abt 3m Hurdle
14.50 Ryanair Chase (Grade 1) 2m abt 5f Chase
15.30 Stayers’ Hurdle (Grade 1) Abt 3m Hurdle
16.10 Plate Chase (Grade 3) 2m abt 5f Chase
16.50 Mares’ Novices’ Hurdle (Grade 2) 2m 1f Hurdle
17.30 Kim Muir Challenge Cup 3m abt 2f Chase

Cheltenham Day 4

Friday, March 16 Race Distance Type
13.30 Triumph Hurdle 2m abt 1f Hurdle
14.10 County Handicap Hurdle 2m abt 1f Hurdle
14.50 Albert Bartlett Novices’ Hurdle Abt 3m Hurdle
15.30 Cheltenham Gold Cup (Grade 1) 3m abt 2½ f Chase
16.10 St. James’ Place Festival Challenge Cup Open Hunter’s Chase 3m abt 2½ f Chase
16.50 Mares’ Steeple Chase 2m abt ½f Chase
17.30 Conditional Jockeys’ Handicap Hurdle 2m abt 4½ f Hurdle

Top 5 Horses to Watch During the Festival

Here are five horses to watch during the Festival and several are Cheltenham favourites in their races:

Al Boum Photo

Al Boum Photo has won the Cheltenham Gold Cup in the last two years and is the favourite to win the race for the third time. The horse is trained by Willie Mullins, is aged 9 and the regular jockey is Paul Townend. Al Boum Photo has won 7 chases in 12 starts and over £900,000 in prize money. He combines jumping ability and stamina and has a great chance to win the Gold Cup again.

Paisley Park

Paisley Park is the ante-post favourite for the stayers’ hurdle, a race he won in 2019. The nine-year-old gelding is trained by Emma Lavelle and the regular jockey is Aidan Coleman. Nine wins in 14 raves over hurdles have helped the horse amass almost half a million pounds in prize money. Paisley Park still retains his ability and is a worthy favourite for the stayers’ hurdle.


Epatante is another defending champion and this time in the Champion Hurdle. The 2020 winner is a mare so receives seven pounds from the male horses. She has only lost in two of 8 hurdle races and been unplaced just once in 11 races Under Rules. It will take an exceptional horse to beat Epatante giving the weight so she can be another repeat winner.


Altior could be the forgotten horse of the Champion Chase and other younger and less experienced horses are shorter in the betting. However, the winner in 2018 and 2019 has not quite reached the veteran stage. Altior has not finished outside the first two in 15 chases and the Nicky Henderson trained gelding still has the Official Rating to win another Champion Chase.


Frodon won the Ryanair Chase in 2019 and was fourth in the race last year. The nine-year-old gelding is trained by Paul Nicholls and the regular jockey is Bryony Frost. The win in the Grade 1 King George Chase at Kempton on Boxing Day produced an equal career-high rating. Frodon has won over the course and distance and has a great chance in this year’s Ryanair Chase.

Top favourites for Cheltenham

How We Picked Our Best Cheltenham Sign Up Offers

Selecting the best sign up offer is a subjective process because punters are attracted to offers by different elements. Each individual will have specific requirements from these offers but a number of factors are common to each deal. Here are the key elements of the Cheltenham offers which bookmakers will promote in the weeks leading up to the Cheltenham Festival:

  • The value of the sign up offers.
  • Initial deposit and/or placing a qualifying bet.
  • Transparent and achievable Terms and Conditions.
  • The minimum odds at which qualifying bets must be placed.

The best Cheltenham offers feature all or most of these elements which are important factors when punters in the UK are looking to open an account before the Cheltenham Festival.

New customers with these operators are well served with sign up offers and many other online bookmakers promote welcome offers during and the weeks leading up to the Cheltenham Festival.

Cheltenham Offer

All the Sign Up Offers to Use for a Horse Racing

If you want to bet on the Grand National and it’s your first time, you can enjoy the sign-up offers of the best UK bookmakers. Here the list of the bookmakers you can find in this site :

Verified offers from UK betting sites
Sky Bet sign up offer William Hill sign up offer Ladbrokes sign up offer Paddy Power sign up offer
Betfred sign up offer Betfair sign up offer Coral sign up offer Genting Bet sign up offer
BetSafe sign up offer Sportingbet sign up offer Dafabet sign up offer Black Type sign up offer
Betsson sign up offer Matchbook sign up offer Grosvenor Sports sign up offer MoPlay sign up offer
bet365 sign up offer Star Sports sign up offer Betway sign up offer Unibet sign up offer
Mansion Bet sign up offer Bethard sign up offer BoyleSports Sign Up Offer FansBet Sign Up Offer
VirginBet sign up offer 888 sign up offer Bwin Sign Up Offer Bet at Home Sign Up Offer
PokerStars sign up offer 10Bet sign up offer BetVictor Sign Up Offer MarathonBet Sign Up Offer
Smarkets sign up offer Mr Green sign up offer BetRegal sign up offer QuinnBet sign up offer
JenningsBet sign up offer

Bookmakers for Cheltenham Sign Up Offers 2021?

Cheltenham Betting Markets

Bookmakers issue a range of conventional and special betting markets for the Festival which complement their Cheltenham sign up offers and here is a selection of those markets:

  • Win bet on the winner of a race at the Cheltenham Festival.
  • Each way bet which is settled based on the number of runners and the type of race.
  • Forecast and Tricast.
  • Leading trainer.
  • Best jockey.
  • Leading owner.
  • Britain v Ireland number of winners.
  • The number of winning favourites.

Most betting sites offer these markets so in selecting which bookmaker to visit betting margins should be considered. Place terms are also important when placing each-way bets. Betting limits determine the maximum stake for each type of bet. If you love horse racing, you may also be interested in Grand National free bets.

Cheltenham sign up offers

Cheltenham Betting Odds

Operators compete in providing different elements of a betting service. Some focus on providing the most amazing sign up offers while others compile competitive odds. Any betting market has a built in profit margin which reflects the betting value. The differences are only small but can be significant for big staking punters who will seek out the best value.

Odds comparisons sites are useful in establishing which bookmakers offer the best odds. Some bookmakers will offer the value on one runner in a race while others will have the best price for other runners. Bookmakers promote their odds through social media and conventional advertising.

Races Favourite Odds*
Champion Hurdle Epatante 9/4
Champion Chase Chacun Pour Soi 6/5
Stayers’ Hurdle Paisley Park 5/2
Cheltenham Gold Cup Al Boum Photo 7/2

*Odds correct at time of publishing and may be subject to change.

FAQ About Cheltenham Sign Up Offers

Here are some popular questions related to the Festival and Cheltenham sign up offers:

When are the Cheltenham Offers available?

Any offers related to Cheltenham usually appear a few weeks before the meeting.

How can I claim Cheltenham Offers

Each bookmaker has specific and general Terms & Conditions which have to be met to claim any Cheltenham offers.

Which Cheltenham promotions offer the least value?

Each Cheltenham promotion has a positive element so it’s not easy to indicate which one offers the least value.

Can I activate more than one bonus at a time?

You can claim Cheltenham bonuses from more than one bookmaker at any time.

When is the Cheltenham Festival?

The next Cheltenham Festival takes place from March 10th to March 13th 2021.

Do all bookmakers have Cheltenham sign up offers?

Very few online operators will not offer something related to the Cheltenham Festival.

How important is the Cheltenham Festival?

It is by far the biggest betting meeting for punters in the UK.

How can I sign up at an online bookmaker during the Cheltenham Festival?

Visit the operator’s website and follow the registration procedure.

Who is eligible for these sign up offers?

New customers who live in the UK or Ireland. Existing customers are not eligible.
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